Fashion Designer

A fashion designer is as old as animal skins or plant leaves draped around the torso for modesty. But it has evolved to a level of business which includes fashion marketing to support it and guide it to be profitable and timely. A fashion designer is aware of aesthetics and trends. Fashion marketers are aware of aesthetics, trends and what sells. Combining the two, a fashion designer and fashioner marketer, creates the perfect dynamic duo; creating something beautiful that also sells like hot cakes.

Marketers are cognizant of price points that move merchandise. A fashion designer understands price points, but it is not an area they are experts in controlling or devising. Meetings normally take place that include the fashion designer and the marketing team leader. They discuss the fashion design line; the direction or trend that they are pursuing and the details of the garments that ultimately influence the price points the garments will sell at. They consider ways to produce the garments for a reduced price and what details need to be added or dropped; where the garment will be manufactured; what fabrics and trim will be used; and what size ranges they can make the garment. All of this discussion is had with the bottom line of profit in mind and the vision a fashion designer had in driving their product to the market.

The marketer is constantly asking the fashion design team for changes that bring the garment in at a lower price point, so that the company can be competitive. Do the buttons needed to be plastic instead of metal? Is 100% cotton the only fiber content that will work for the style? Can a cotton/poly blend be just as effective? There are a lot of ways to bring a fashion design line in at a good price point.

Marketers are good at introducing trends also. They shop the market enough to discover fashion design trends and be able to introduce them to the fashion design team. Marketers are the balance that designers need to stay focused on creating styles that not only keep up with fashion trends but also keep the company profitable.